Texas Wines, Texas Bold

Texas wines have burst on to the international scene with exponential growth and a slew of accolades in the last decade. In an effort to raise awareness for these award-winning wines - Texas Wines, Texas Bold was created.

This six-part video series showcases why wine is another reason to plan a visit to Fredericksburg - the center of Texas Wine Country

Debuting in March 2021, each month featured a new ‘big and bold’ truth, myth, or urban legend about Texas that is woven in to a Texas wine narrative. These fun, quirky, and tongue in cheek videos all shine like the Texas Star – Deep in the Heart of Texas.

Learn more about a visit to Texas Wine Country below.

Damn Country

In honor of Texas Independence Day, this March 2021 video spot and print ad give a nod to Texas' roots as its own country and the fact that it now has its own wine.  

March Graphic for Wine Campaign - horse in field.


People Flocking

In April, wonderful weather and picturesque wildflower season arrives, find out another reason people are flocking to Texas Wine Country.

April Graphic Graphic for Wine Campaign - horse in field.


Winning Awards

Texas wines have been winning awards for years, but in May learn what Texas varietals have earned top honors.

May Graphic Graphic for Wine Campaign - Vineyard


culinary companion

Long known for its world-class beef, in June learn how Texas now has the vino to go along with steak, BBQ or burgers. 

Perfect Pairing of Texas Wine & Steak


hard working

The profile of Texas wine has not been raised with out a lot of hard work. In July, see the vineyard workers head into the fields to harvest the grapes that will become award-winning wine.

Taste Pride and Stubbornness


a Texas Pour

You know the saying, "Everything is bigger in Texas" - well in September, you will see that the saying is true even when it comes to Texas' pours. 

May Graphic Graphic for Wine Campaign - Barrel Room


People sitting at a picnic bench drinking wine in Signor Vineyards

The Texas Hill Country is home to over 60 wineries and vineyards and Fredericksburg is the epicenter of Texas Wine...

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The Texas Hill Country is home to over 60 wineries and vineyards and Fredericksburg is the epicenter of Texas Wine...

Learn More

Resources to Plan a Future Visit