Texas Wines, Texas Bold

Texas wines have burst on to the international scene with exponential growth and a slew of accolades in the last decade. In an effort to raise awareness for these award-winning wines - Texas Wines, Texas Bold was created.

In a six-part video series, discover why wine is another reason to plan a visit to Fredericksburg - the center of Texas Wine Country. 

Starting in March 2021, check back each month to find a new ‘big and bold’ truth, myth, or urban legend about Texas that is woven in to a Texas wine narrative. These fun, quirky, and tongue in cheek videos will shine like the Texas Star – Deep in the Heart of Texas.

Learn more about a visit to Texas Wine Country below.

Damn Country

Debuting in March 2021 in honor of Texas Independence Day, this video spot and print ad give a nod to Texas' roots as its own country and the fact that it now has its own wine.  

March Graphic for Wine Campaign - horse in field.


People Flocking

In April, wonderful weather and picturesque wildflower season arrives, find out another reason people are flocking to Texas Wine Country.

April Graphic Graphic for Wine Campaign - horse in field.


Winning Awards

Texas wines have been winning awards for years, but in May learn what Texas varietals have earned top honors.


culinary companion

Long known for its world-class beef, in May learn how Texas now has the vino to go along with steak, BBQ or burgers. 


hard working

The profile of Texas wine has not been raised with out a lot of hard work. In July, see the vineyard workers head into the fields to harvest the grapes that will become award-winning wine.


a Texas Pour

You know the saying, "Everything is bigger in Texas" - well in September, you will see that the saying is true even when it comes to Texas' pours. 


People sitting at a picnic bench drinking wine in Signor Vineyards

The Texas Hill Country is home to over 50 wineries and vineyards and Fredericksburg is the epicenter of Texas Wine...

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The Texas Hill Country is home to over 50 wineries and vineyards and Fredericksburg is the epicenter of Texas Wine...

Learn More

Resources to Plan a Future Visit