For Immediate Release


Albert Hotel to open its two historic Main Street Concepts in Fredericksburg, Texas

AUSTIN, Texas – March 4, 2024 – New Waterloo, a dynamic, community-centric independent hotel management company, has announced the opening of its two historic Fredericksburg Main Street concepts – White Elephant Saloon and The Pharmacy. The historic White Elephant Saloon at 242 E. Main St. opened March 7 as a neighborhood watering hole featuring a deep whiskey and bourbon list, frosty beers, strong cocktails, and classic bar snacks. The Pharmacy, housed in the original Keidel Pharmacy at 248 E. Main St., opened March 14 as an artisanal market offering a daily breakfast and lunch menu, hand-made goods, locally-sourced treats and thoughtful gifts.

White Elephant Saloon, a native limestone building constructed in 1888, is being restored to its original intention of a classic drinking establishment. The drink menu will have its own Boilermaker section, a play on the classic shot and a beer, including options like a Coors Light + Wild Turkey 101 and Miller High Life + Fireball. The drink program will also feature multiple single barrels selected by our team in collaboration with our regional partners at Garrison Brothers, Still Austin Whiskey Co., and Milam and Greene Whiskies, to name a few. Bar snacks include French Onion Dip & Chips, Frito Pie, and Seasonal Hand Pies.  

The Pharmacy showcases a house-made pastry and bread program helmed by New Waterloo's Director of Culinary Projects, Amanda Rockman, a James Beard semi-finalist nominee, recipient of the Jean Banchet "Pastry Chef of the Year" Award and named Chicago Tribune’s "Pastry Chef of the Year" in 2012. "The Pharmacy and White Elephant will bring a product to Fredericksburg that is unique and represents the Texas spirit and experience," says Rockman. “The menu will be our take on quintessential family recipes handed down for generations. For example, pastries like the cinnamon roll coffee cake are traditional to the region, but ours will be gluten-free.” The menu will also feature savory grab-and-go items like pimento cheese sandwiches, roasted chicken salad sandwiches, and a classic caesar salad. The coffee program, in partnership with Merit Coffee out of San Antonio, will showcase a strong & simple custom Albert Hotel blend drip coffee, and all syrups will be made in-house. The extensive retail program was carefully selected to feature goods and gifts from regional partners like Made-In, Zilker belts, San Saba, and Hill Country Chocolate.  

White Elephant and The Pharmacy are the latest additions to the New Waterloo portfolio, which includes South Congress Hotel, Otoko, Maie Day, La Condesa, Sway, Café No Sé, Mañana, Il Brutto, Watertrade, and Butler Pitch & Putt. They also manage Revival Hotel in Baltimore and El Capitan in Merced, CA. Along with its expansion into Fredericksburg, New Waterloo is slated to open Fidelity Hotel in Cleveland, OH and two restaurant concepts in Aspen, CO, all in 2024. Their hotels have been featured in Travel & Leisure, Vogue, Garden & Gun, Huff Post, Bon Appetit, and more, with coverage surrounding the spaces’ forward-thinking design, community-centric endeavors and high caliber of F&B talent. For more information on New Waterloo, please visit New Waterloo and follow @newwaterloo on Instagram and Facebook.

White Elephant’s hours will be 11a - 10p Sun-Thurs, 11a - 12a Fri & Sat. The Pharmacy will be open daily from 7a - 7p. For more information on White Elephant and The Pharmacy, please visit the White Elephant website or The Pharmacy website. Follow along on White Elephant Saloon Instagram and The Pharmacy Instagram For more information on New Waterloo, please visit and follow @newwaterloo on Instagram and Facebook.



New Waterloo is an independent hospitality management company. We make a meaningful and positive impact in the communities in which we operate. Our brands include South Congress Hotel, Revival Hotel, El Capitan Hotel, La Condesa, Sway, Café No Sé, Manana, Maie Day, Otoko, Watertrade, Il Brutto, Butler Pitch & Putt, and Albert Hotel.


An Honest Hill Country Getaway. Albert Hotel features 110 guestrooms, three restaurants, two bars, a pool, a spa, and versatile indoor and outdoor event spaces. Albert Hotel is slated to open in 2024 at 213 East Austin Street in Fredericksburg, Texas.

For more information, contact Jennifer Sinski at