The Love Story

Awestruck by the rolling hills and wide open spaces, Fredericksburg’s founders fell in love with the region more than 175 years ago. Joining together with Native Americans, the German settlers laid a lasting foundation that remains.

Today, Fredericksburg's rich history, legendary shopping, award-winning culinary scene, emerging wine country and Texas-friendly vibe make it one of the country's top small towns.

However, the town's popularity has not come without challenges, but just as destinations around Texas, the country and the world have adopted responsible tourism strategies, Fredericksburg will meet these challenges to strike a balance between resident quality of life and visitor satisfaction. 

The Love FBGTX campaign asks all to respect Fredericksburg's residents and visitors, to honor its history and heritage and to protect its natural Texas Hill Country beauty. 

Whether you are a life-long resident, just on vacation here or somewhere in between, you are now part of this love story. 

Join us in caring for our community, so we can ensure that Fredericksburg’s love story continues for generations to come.