Love, Fredericksburg

If you have ever lived in or visited Fredericksburg, you know it is a special place.

Today, Fredericksburg's rich history, legendary shopping, award-winning culinary scene, emerging wine country and Texas-friendly vibe make it one of the country's top small towns.

However, the town's popularity has not come without challenges, but just as destinations around Texas, the country and the world have adopted responsible tourism strategies, Fredericksburg will meet these challenges to strike a balance between resident quality of life and visitor satisfaction.

The Love, Fredericksburg campaign asks all to respect Fredericksburg's residents and visitors, to honor its history and heritage and to protect its natural Texas Hill Country beauty.

Whether you are a life-long resident, just on vacation here or somewhere in between, you are now part of this love story.

Join us in caring for our community, so we can ensure that Fredericksburg’s love story continues for generations to come.