MEDIA CONTACT
Jennifer Sinski
newwaterloo@giantnoise.com
alberthotel@giantnoise.com
Sophisticated Hill Country Retreat Brings New Level of Luxury to Texas Wine Country
FREDERICKSBURG, TEXAS - January 3, 2025 - New Waterloo is thrilled to announce Albert Hotel opens today, Friday, Jan. 3, 2025. Opening offers including the Drive-In and Room & Board can be found at alberthotel.com/offers. Albert is the first of two January hotel openings for New Waterloo, with Fidelity Hotel welcoming guests to Cleveland’s historic central business district beginning January 27, 2025.
Albert Hotel is more than just a place to stay; it is an honest Hill Country getaway. The hotel is eclectically refined, delightfully detailed with style and grit, has a generations-old story, and is welcoming to all. Albert Hotel is a destination with 105 guest rooms, all-day dining, a full-service spa, and various event spaces.
"This project represents our vision of hospitality," said New Waterloo CEO Bart Knaggs. "The Albert Hotel is more than a property; it's our love letter to Fredericksburg, which embodies years of meticulous planning and a profound respect for local history."
The hotel features four distinctive dining experiences with seasonal menus connected to the land through the best ingredients from the surrounding community of farmers, ranchers, purveyors and artisans. The Restaurant at Albert Hotel showcases Michelin-starred Chef Michael Fojtasek's seasonal cuisine, offering breakfast, lunch and dinner. The Saloon is a local watering hole where the whiskey is strong, the beer is cold and the people are friendly, while The Pharmacy is a neighborhood market with coffee, espresso, matcha, pastries and sandwiches made from scratch. Junebugs BBQ is set to debut in spring 2025, further expanding the property's culinary landscape.
The spacious and thoughtfully designed guest rooms range from cozy bunk rooms to luxurious suites, including the exclusive Albertina House, a historic private four-bedroom residence situated on Main Street perfect for bridal parties, families or corporate retreats. Two distinct green color palettes, rich sage and deep emerald, create a nuanced visual experience that reflects the property's design philosophy. Each room is appointed with custom-designed Mirth robes, emphasizing comfort and luxury. Custom built-ins, expansive tiled showers and carefully curated textiles complete the distinctive aesthetic.
The Spa at Albert Hotel, opens Jan. 10 and offers a holistic wellness journey. Seven private treatment rooms deliver personalized experiences that connect guests with Texas healing traditions. Signature treatments like the Albert Signature Massage and Enchanted Rock treatment blend local inspiration with sophisticated therapeutic techniques, inviting guests to explore a unique approach to well-being.
The Albert Hotel features 3,600 square feet of versatile event spaces to accommodate diverse gatherings. A 1,200-square-foot mezzanine and expansive outdoor event lawn provide flexible options for both intimate and grand occasions. The venue can host indoor receptions for up to 220 guests, outdoor ceremonies for 90 guests, and includes two private dining rooms, two hospitality suites, and in-house gourmet catering. A dedicated event team ensures seamless execution of every detail.
A collaborative masterpiece, the hotel brings together exceptional professionals who honor heritage and innovation. Clayton Korte's architectural design preserves the 175-year legacy of the Keidel family while embracing contemporary aesthetics. Historic structures like the Keidel home and Brockmann-Kiehne House are carefully integrated, creating a sophisticated past and present narrative. Word + Carr Design Group crafted the landscape with native Texas grasses, live oaks, and mesquites, using reclaimed materials to create meandering gardens that reflect the region's natural beauty.
Interior designer Melanie Raines weaves Albert Keidel's global sensibilities into an unexpectedly layered design. Every space is intentionally composed, with custom built-ins and thoughtfully selected textiles that tell a story. Guerilla Suit's creative direction and MaieB Hospitality's culinary expertise further elevate the hotel's holistic experience.
Guests can experience the essence of the Texas Hill Country at Albert Hotel. Reservations for The Restaurant can be placed on OpenTable. Hotel, restaurant and spa reservations can be secured at AlbertHotel.com. The Restaurant at Albert Hotel serves from 7 a.m. to 10 p.m. on Sunday-Thursday and until 11 p.m. on Friday and Saturday. Breakfast is offered from 7 to 11 a.m. and lunch from 11 a.m. to 3 p.m. The bar serves drinks and light fare from 3 to 5 p.m., with dinner service beginning at 5 p.m. and lasting until close.
Stay connected with Albert Hotel on social media (@alberthotelfbgtx) for the latest news and updates.
ABOUT ALBERT HOTEL:
Quiet sophistication in a historic landscape, Albert Hotel boasts 105 guest rooms, including bunk rooms, luxury suites, and a private multibedroom house. The property features a pool, multiple on-site restaurants and bars, a full-service spa, and on-site valet parking. Albert Hotel is slated to open in January 2025 at 213 E. Austin St. in Fredericksburg, Texas. To stay, visit AlbertHotel.com.
ABOUT NEW WATERLOO:
New Waterloo is an independent hospitality management company that meaningfully impacts the communities in which it operates. New Waterloo projects have been recognized for their innovative design, culinary approaches, and commitment to caring for employees, guests, and community partners. New Waterloo properties include Fidelity Hotel and Albert Hotel, both opening in January 2025, South Congress Hotel, El Capitan Hotel, Hotel Revival, La Condesa, sway (Austin and Aspen), Mañana Coffee Shop, Maie Day, OTOKO, Il Brutto, Butler Pitch & Putt, and Trick Hat Workway.