September 23, 2019
Positive Redirection: An Old Term, New Meaning for Tourism
By Ernie Loeffler, President/CEO, Fredericksburg Convention and Visitor Bureau
Positive redirection is a term sometimes used in literature about raising kids. More recently it has entered the vocabulary of the tourism industry.
Here is a quote from a Wall Street Journal article by Elaine Glusac on August 29, 2019: “Ticketed entry and visitor quotas have long been leading solutions to tame the tourist crowds threatening to overwhelm attractions from Machu Picchu to, more recently, Dubrovnik.”
“Now, many other popular tourist destinations are trying a new tactic to maintain their tourism numbers without disturbing the attractions that draw them in the first place: positive redirection,” says Glusac.
Although I did not know it, turns out the Fredericksburg Convention and Visitor Bureau (FCVB) has been practicing “positive redirection” for the past twenty years or so. To read the full article, click here.
FINAL CALL: CVB Welcomes Submissions for Official 2020 Calendar of Events
The Fredericksburg Convention and Visitor Bureau invites event organizers to submit all scheduled 2020 events that would be of interest to visitors for inclusion in the official 2020 Fredericksburg Convention and Visitor Bureau Annual Events Calendar. To submit an event for the 2020 Fredericksburg Convention and Visitor Bureau Calendar, please contact Laurie Jayson, Visitor Information Center Manager, at 830.997.6523 for an official event form. The deadline for event submission is Friday, September 27, at 5:00 p.m.
Fredericksburg Christmas & Holiday Guide Available
The 2019 Fredericksburg Christmas & Holiday Guide is now available at the Fredericksburg Visitor Information Center (VIC), located at 302 East Austin Street. The guide covers events from Thanksgiving weekend through New Year’s Eve. For a digital copy, click here.
If you would like copies to distribute in your hotel, B&B, guesthouse or short term rental, stop by the Visitor Information Center and speak with Laurie Jayson, VIC Manager. This brochure provides the perfect opportunity for lodging partners to invite guests back during the holiday season. It fits into a #10 envelope for mailing purposes. There is no charge for the brochures.
Registration Open for Texas Hill Country Trail Seminar with Jon Schallert
Learn how to stand out during “Creating the Destination Tourist Attraction” with Destination Business Expert Jon Schallert on Thursday, October 10, from 9:00 a.m. to 4:00 p.m. at the Museum of Western Art in Kerrville. For more information, click here.
Oktoberfest around the Corner
With Oktoberfest just two weeks away, it is time to decorate with some German flags and Oktoberfest bunting to help our visitors get into the spirit for one of our biggest events of the year. If your restaurant, attraction or retail operation wants to capture some business that busy weekend, please say “Willkommen” to our guests and decorate for the party!
And don’t forget if you need some authentic clothing for the weekend, check out Kuckuck’s Nest at 3150 N. State Highway 16. Hours are Tuesdays through Fridays from 11:00 a.m. to 5:00 p.m. and Saturdays from 11:00 a.m. to 3:00 p.m. For more information, call (830) 889-9707.
Park & Ride Service Returns for Oktoberfest
Back for a fourth year, the Fredericksburg Oktoberfest Park & Ride on Friday and Saturday, October 4-5, offers convenient parking for the 39th Annual Oktoberfest by providing festival-goers with all-day park and ride access. Park at the Gillespie County Fairgrounds at 530 Fair Drive, receive your wristband, hop on the bus, enjoy the ride and hop off at Marktplatz for hassle-free Oktoberfest fun. Food and drink tickets can also be purchased at the Gillespie County Fairgrounds location. Buses leave every 30 minutes. Park & Ride tickets are $5 per person per day, while children 8 and under ride free. Park & Ride tickets are available for advance purchase through October 3, 2019, and will also be available at the Fairgrounds parking location during the festival. For more information, visit https://www.oktoberfestparkandride.com/.
Volunteers Needed for Food & Wine Fest – Saturday, October 26
Volunteer for a two and a half hour shift at Fredericksburg’s Food & Wine Fest on Saturday, October 26, on Marktplatz anytime from 11:30 a.m. to 7:00 p.m. You’ll receive free all-day admission to the Fest (a $25 value) along with a wine glass and six tickets toward samplings from the more than 20 Texas wineries on-site. Please call 830-997-8515 to sign up.
This Week in Fredericksburg:
- Neil Diamond Tribute Show at Rockbox Theater Friday
Enjoy the sounds of one of the top Neil Diamond Tribute Shows “The Diamond Image” during this Rockbox Theater show on Friday, September 27, at 8:00 p.m. For more information, click here.
- 55th Annual Harper Frontier Days Rodeo and Celebration Slated for Friday & Saturday
A full day of activities and rodeo action over two nights will be highlights of the 55th Annual Harper Frontier Days event on Friday and Saturday, September 27 and 28, at the Harper Community Park in Harper, Texas. This is a new weekend for this event. For more information, click here.
- Fall Festival at Wildseed Farms on Saturday Afternoon
Attend the Fall Festival at Wildseed Farms on Saturday, September 28, from noon to 5:00 p.m. with live music by the John Arthur Martinez Band from 1:00 to 4:00 p.m.There will be a BBQ food truck, beer and wine available for purchase. Bring your camera and take advantage of photo opportunities with Wildseed Farms’ fall decor and tons of pumpkins. For more information, click here.
- Art and Vino Painting Class Scheduled for Saturday Evening
Explore your creative side and have a fun night out with friends during a painting class led by local artists on Saturday, September 28, from 5:00 p.m. to 7:00 p.m. at The Yellow Door Studio at 810 N. Llano Street. The class is $45 per person. For reservations and additional information on Saturday’s “Fall Truck” class, click here.
- Autumn in Tuscany Cooking Class at Das Peach Haus
Join chef-instructor John DeMers for a tasty evening during the Autumn in Tuscany Cooking Class at Das Peach Haus on Saturday, September 28. The menu will include Crostini with Ricotta and Balsamic Figs, Ribolitta White Bean Soup, Penne Salsiccia and Peach Biscotti Crumble. For more information, click here.
- Rebuild Turner Hall – Walls Up! Fundraiser at the Pioneer Museum
Enjoy music, food, live and silent auctions and prize drawings that will be offered during the Rebuild Turner Hall fundraiser on Saturday, September 28, at the Pioneer Museum from 5:00 p.m. to 9:00 p.m. For more information, click here.
- The Highwaymen Tribute Show at Rockbox Theater
Enjoy a tribute to Willie, Waylon and Johnny Cash during The Highwaymen Tribute Show at Rockbox Theater on Saturday, September 28. There will be two shows celebrating perhaps the greatest country music super group in history at 4:00 p.m. and 8:00 p.m. For more information, click here.
- Cooking for a Cause: Fredericksburg Academic Boosters at Das Peach Haus SOLD OUT
Enjoy an evening with the foods and fables from the region of Provence in the South of France during the Cooking for a Cause class at the Fischer & Wieser Culinary Adventure Cooking School on Sunday, September 29, at 4:00 p.m. This is a full-meal cooking class, with 100% of the proceeds donated to Fredericksburg Academic Boosters. This is event is sold out. For more information, click here.
- Nightly Bat Emergence at Old Tunnel State Park
Every evening at dusk through October, up to 3 million Mexican free-tailed bats emerge from an abandoned railroad tunnel at Old Tunnel State Park.Thursday through Sunday, be one of the first 70 visitors and get to watch from the lower viewing area for $5 per person.Upper viewing area is limited to 250 visitors and is free. Please call for current emergence time and additional visitor information. For more information, click here.
- “Rails through Gillespie County” Exhibit Open at Vereins Kirche
Running through March 31, 2020, the “Rails through Gillespie County” exhibit at the Vereins Kirche will cover the history and lasting impact of the short-line railroad that once connected remote Fredericksburg, Texas, to the outside world before modern highways reached the area. of 10:00 a.m. to 4:30 p.m. daily, closed on Sundays and Wednesdays. For more information, click here.
- “History Lessons from Gillespie County Cemeteries” Exhibit at the Vereins Kirche
The “History Lessons from Gillespie County Cemeteries” exhibit at the Vereins Kirche runs through November 2. The exhibit highlights how Gillespie County cemeteries tell many different stories including times of famine and times of terror. of 10:00 a.m. to 4:30 p.m. daily, closed on Sundays and Wednesdays. For more information, click here.
Texas Hill Country Wineries “Texas Wine Month Trail” Starts October 1
October is Texas Wine Month and for the 20th year Texas Hill Country wineries will offer a self-guided wine trail. With 48 participating wineries, enjoy full complimentary wine tastings (limit four per day) and special discounts. Tickets are good all 31 days in October. For more information, click here.
Next Issue: Monday, September 30
Want to submit information for possible inclusion in the next CVBnews? Email firstname.lastname@example.org. Deadline: Thursday at noon for Monday distribution.