February 27, 2012
FCVB to Offer Cooperative Advertising Opportunities to Hospitality Industry
The Fredericksburg Convention and Visitor Bureau (FCVB) is planning a limited cooperative print advertising campaign to run in select publications, primarily in key target markets throughout Texas, over the next six months. The campaign will be a “test” to determine if the FCVB will offer an expanded campaign in our 2012/2013 fiscal year. Our basic plan is to purchase a full page ad in these publications and run an ad from our series appropriate for that publication and its demographics and allow our hospitality partners to purchase a space for a reduced price.
The goals of this cooperative program are simple:
- To allow our hospitality partners the opportunity to purchase space in publications at a cost below what they could purchase similar space for themselves while strengthening their positioning in Fredericksburg / Gillespie County through a full-page ad.
- To build overall brand awareness of the Fredericksburg brand and tourism product
- To test the concept of a co-op program for future advertising budgets.
Selected publications for the test program are Tribeza, Austin Monthly, 360 West, My Table, Houston Lifestyles and Western Art and Architecture. All ads will run during May, June or July issues of the selected publications.
There will be two identical presentations on Tuesday, March 6 at 5:45 pm and Wednesday, March 7 at 8:45 a.m. Both presentations will be less than 45 minutes in length and offer details on the program, the publications and sign-up opportunities for partners to acquire space. If your business is interested in learning more about the program and how it offers you the chance to advertise in publications that you might not otherwise be able to afford, mark your calendar now to attend. Some ads prices will be less than $500 per partner. For more information on the program or the meetings, email firstname.lastname@example.org
Fredericksburg Art Gallery opens Charlotte Curry Art Show this Thursday
A month-long art show featuring the works of Charlotte Curry will open this Thursday, March 1 at the Fredericksburg Art Gallery. Curry will be on hand to demonstrate her technique during a reception in her honor to be held from 6:00-8:00 p.m. at the gallery at 314 E. Main Street, in Fredericksburg. For more details, call 830-990-2707.
Texas Masters Art Show opens Thursday at InSight Gallery
Some of Texas’ finest artists living and working today will be represented at the Texas Master Art Show opening this Thursday, March 1 at InSight Gallery at 216 W. Main St. in Fredericksburg and running through March 23. An artist reception will be held on Friday, March 2 from 6:00-8:00 p.m. Stop in for wild game and margaritas. For information, call 830-997-9920.
Fredericksburg Chamber of Commerce Banquet this Thursday
The annual Fredericksburg Chamber of Commerce Banquet is this Thursday, March 1 at the Gillespie County Fairgrounds beginning at 5:30 p.m. Tickets are $40. This event includes dinner by Delicious Details, a silent auction and an awards presentation.
Empty Bowl Event at Becker Vineyards this Friday
The Empty Bowl Event benefit for the Head Start, Inc. program in support of preschool children will be held this Friday at Becker Vineyards. Buy a beautiful handcrafted bowl for $20 and enjoy some soup. Activities include a silent auction and Raku to Go games, and there will be live entertainment. The winery is located at 464 Becker Farms Road off Jenschke Lane on U.S. Hwy 290 E., near Stonewall.
First Friday Art Walk Fredericksburg on Friday
This Friday, March 2, First Friday Art Walk Fredericksburg returns with special events planned throughout the day at participating art galleries – with most open until 8:00 p.m. Take a stroll through Fredericksburg’s historic district, sipping wine and checking out what each gallery has to offer. These participating galleries include Agave Gallery, Artisans at Rocky Hill, Cowboy Bronze Art Gallery, Fredericksburg Art and More, Fredericksburg Art Gallery, Fredericksburg Art Guild, Galeria 19 Fine Art, InSight Gallery, Larry Jackson’s Antique & Art Gallery, RS Hanna, River Rustic Gallery, The Charles Beckendorf Gallery, The Good Art Company, Whistle Pik Galleries, and Fredericksburg’s newest gallery, The Village Gallery. While at the galleries, enjoy wines from Becker Vineyards, Grape Creek Vineyard and Torre di Pietra Winery. Stop by the Visitor Information Center at 302 E. Austin St. in Fredericksburg to pick up a map to the participating art galleries. And for more information, call our offices at the Fredericksburg Convention & Visitor Bureau at 830-997-6523. For all the latest, check out the FFAWF blog.
Resinate – Kurtis Karr Art Show opens Friday at Artisans at Rocky Hill
Artisans at Rocky Hill presents Resinate, an art show featuring the colorfully creative side of mixed media artist Kurtis Karr, a Fredericksburg resident, this Friday, March 2 running through March 17. The opening reception will be held from 5:00-8:00 p.m. Wines by Torre di Pietra Vineyards will be served along with cheeses from the Amish Market. On Saturday, March 3, Kurtis will wrap, splash, sprinkle and “resinate” his canvases from 2:00-5:00 p.m. for viewers interested in his uniquely imaginative processes.
Fredericksburg Art Guild opens What I like About Texas art show this Friday
Sponsored by the Pedernales Creative Arts Alliance, the What I Like About Texas juried art show for regional Texas artists will open at the Fredericksburg Art Guild this Friday, March 2 and run through April 29 at the gallery at 308 E. Austin Street. An opening reception will be held from 2:00-8:00 p.m. during First Friday Art Walk Fredericksburg. For information, call 830-997-4949.
A Heavens Declare art show by Jill Holland opens Friday at The Good Art Company Gallery
Titled A Heavens Declare, the contemporary collection by artist Jill Holland based on scriptures from the Bible will open at The Fredericksburg Good Art Company this Friday, March 2 and run through the month. The public is invited to a reception with live music and appetizers from Bejas Grill & Cantina this Friday from 6:00 p.m. until closing at the gallery at 218 W. Main Street, in Fredericksburg. For information, call 830-997-1111.
Art Education Exhibition opening Friday at Whistle Pik Galleries
Local school art teachers have nominated the best works from their students to make up the Art Education Exhibition on display at Whistle Pik Galleries this Friday, March 2 through March 10. See the future on display at the gallery at 425 E. Main Street, in Fredericksburg. An artists’ reception will be held this Friday from 6:00-8:00 p.m. For details, call 830-990-8151.
Saddle up! Texas Star Trail Ride starts Friday
The multi-day, 112-mile Texas Star Trail horse ride returns beginning Friday, March 2. The trail ride starts from Fredericksburg and heads through different Hill Country towns on the way to Driftwood. Days run from 9:00 a.m. until 5:00 p.m. Be a participant or spectator. For information, including rates, call 512-791-2503.
Final Weekend for Fredericksburg Theater Company’s Godspell production
Support this community’s youth by attending one of the final weekend performances of the Fredericksburg Theater Company’s production of Godspell, Friday, March 2 through Sunday, March 4.
Pioneer Museum to host Pioneer Handwerkers demonstration this Saturday
The Pioneer Museum will host the Pioneer Handwerkers demonstration this Saturday, March 3 from 10:00 a.m. until noon at the museum at 325 W. Main Street, in Fredericksburg. Learn more about the needle arts of days gone by including knitting, crochet, quilting and embroidery. Visitors are welcome to try their hand at these treasured art forms practiced even today. This event is free with regular museum admission during regular museum hours. For more details, call 830-990-8441.
Texas Independence Day Celebration set for Saturday in Luckenbach Texas
It’s party time – Texas style! Celebrate the Lone Star State’s independence this Saturday, March 3 in Luckenbach Texas during this town’s Texas Independence Day Celebration starting at 12:30 p.m. Enjoy great live music performances by Brian Burns and Doug Moreland. Meet up with the Texas Star Trail riders sometime around 4:00 p.m. Luckenbach Texas is located eight miles from downtown Fredericksburg off RR 1376 at 412 Luckenbach Town Loop. For information, call 888-311-8990.
Award-winning musicians at Messina Hof this Saturday
Messina Hof Hill Country will host an evening with music by soprano Laurie Jenschke, mezzo soprano Kathryn Findlen and pianist Care McElhaney during its Wine, Women and Song event this Saturday, March 3 at 7:00 p.m. Cost to attend is $50 per person and includes wine and appetizers. This venue is located at 9996 U.S. Hwy 290 E., near Fredericksburg. For tickets and more information, call 830-990-4653.
Turner Club to host Pork BBQ Fundraiser this Sunday
The Turner Club will host its annual benefit BBQ this Sunday, March 4 at the Turner Hall at 103 W. Travis St. in Fredericksburg beginning at 11:00 a.m. until sold out. Get a to-go plate of pork, potato salad, beans and dessert for only $8.00. For details, call 830-997-2204.
Stonewall’s St. Francis Xavier Parish Festival & BBQ is Sunday
The St. Francis Xavier Church in Stonewall will hold its Parish Festival this Sunday, March 4 in its St. Thomas Hall at 404 St. Francis Street. BBQ Chicken plates will be available from 11:00 a.m. until 1:00 p.m. (or until sold out). Cost for the plate: $8. For details, call 830-644-2368.
CONSIGNMENTS at Larry Jackson’s now open
The new addition to Larry Jackson Antiques, Art & Estate Services is now open with a huge selection of furnishings, home décor, art and more. CONSIGNMENTS at Larry Jackson’s features treasures in styles varying from rustic to contemporary to antique and the store is reminiscent of several estate sales rolled into one. All items are in good condition and are priced at a very fair market value. There is something for everyone in this new 3,200-sq.-ft. store located at 209 S. Llano St., in Fredericksburg. For information, call 830-990-2953.
Next Issue: Monday, March 5, 2012
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